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DR - Thinking Strategically? Social Media Deserves a Marketing Plan @ RIT
Start Date/Time:
Monday, June 15, 2009 5:00 PM
End Date/Time:
Monday, June 15, 2009 9:00 PM
Recurring Event:
One time event
Normal Priority
non-August Group
Thinking Strategically?
Social Media Deserves a Marketing Plan
Monday, June 15, 2009
5:00 - 9:00 pm at RIT
Cost: $30 (includes dinner)
No question that an inspired concept and/or a remarkable team are critical to the success of tech-based companies, but so are sound business fundamentals - and you just might not have an MBA!  Get SMART(er) lessons aren't "101" classes.  You're no freshman straight out of high school; you've been around; you're street smart, but you're operating in an area outside your primary field of study.  Professors and Professionals are teaming up to design the content and to deliver modules that are a brain dump of powerful, practical information that you'll be able to put to immediate use.  Pick and choose the topics that work for you - and your team - and register to join us at RIT as together we Get SMART(er)! 
How does it work?  It starts with homework! We'll share some pre-reads to be sure that everyone's got the basics down.  The class kicks off with insights from a grad school professor and takes you through the process of creating a professional marketing plan that leverages social media. We break for a catered dinner and the chance to meet fellow attendees.  This is followed by small group breakouts to work on your own plans and a regrouping for feedback on plans to wind up the evening.  
Want to get beyond the educational Cliff Notes? Applications for Digital Rochester Scholarships to the Saunders College EMBA program are due June 1st.  
Registration is required at  The fee for this event is $30, which includes the catered dinner.  The class is limited to 50 participants, so you'll want to sign up early! Questions? Send an email to smart(at)
Focused. Insightful. Relevant. Get SMART(er) has been designed for YOU!

    - The DR Team
Owned by Calendar Editor On Saturday, May 23, 2009
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