APRIL 27, 2009


Rochester’s Premier Professional Networking Organization

Newsletter Archives

Upcoming Events

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We're looking for members to populate the calendar with events of interest. If so, send an email to  It gets better with your input and contributions.

RochesterWorks! Holds Virtual Job Fair
Monday, April 27 thru Friday May 1, 6:00am - 11:30pm.

Life after Career Transition! / Retirement Planning Seminar @ Bagel Bin
Monday, April 27, 2009 11:30am -1:00pm.

DR's Gigabyte and Beyond: Getting the Most from Ever-Expanding Networks @ the Inn on Broadway
Tuesday, April 28, 7:30am - 9:30am.

Victor Job Fair @ Eastview Mall
Tuesday, April 28, 11:00am - 4:00pm.

Re-Branding Yourself; Book Signing by Luis Martinez @ Pittsford Wegman's
Wednesday, April 29, 5:00pm - 7:00pm.

AWC-UNY Annual Event @ the Hyatt Regency
Thursday, April 30, 7:30am - 9:00am.

LinkedIn 101 - The Fundamentals: Getting Started with Profile, Privacy and Invitations @ the Bagel Bin
Thursday, April 30, 11:30am -1:30pm.

Kick Start Your Job Search @ Fairport Library
Monday, May 04, 7:00pm - 8:30pm.

DR Networking on the Road
Tuesday, May 05, 5:30pm - 7:30pm.

Kick Start Your Job Search @ Fairport Library
Tuesday, May 05, 7:00pm - 8:30pm.

MAKE YOUR CONTACTS COUNT: Networking Skills for a Tough Economy @ Linden Oaks
Thursday, May 07, 9:30am - 11:00am.

Is Your Resume a Sales Brochure? @ Fairport Library
Monday, May 11, 7:00pm - 8:30pm.

Guest Speaker Beth Sears - Adapting To Change @ Rochester Works
Wednesday, May 13, 9:30am - 10:30am.

Job Search Workshop & Networking @ Temple Sinai
Wednesday, May 13, 7:00pm - 9:00pm.

Digital Rochester Rising Stars
Thursday, May 14, 7:30am - 8:30am.

Celebration of Entrepreneurship Luncheon
Friday, May 15, 11:00am - 2:00pm.

The 50+Career Search: Debunking the Myths @ Fairport Library
Friday, May 15, 1:00pm - 4:00pm.

Mega-Networking Event @ Johnny's Irish Pub
Wednesday, May 20, 4:30pm - 7:30pm.

LinkedIn 101 -Getting Started, Making the First 100 Connections @ the Bagel Bin
Friday, May 29, 11:30am - 1:00pm.

Job Postings

Hidden jobs are welcomed for sharing at If the job your neighbor, friend or family shared with you is not right for you, it might be perfect for an August Group colleague.  This is a great place for practicing "give to get." With 1600 members, what can happen here when members own the content?

We welcome volunteers to coordinate the job postings on a weekly basis. Employers and members submit jobs that must be readied for inclusion in the newsletter.  A lack of help means fewer jobs get posted in a timely manner. Why not be the first one to see new postings.

New Job Postings this week

Previously posted jobs

See the August Group Newsletter Archives

Links to share

Got a link you want to share?  Send it to and put "Link to share" in the Subject Line.

Words of Wisdom

Got a thought to share?  Send it to newsletter@augustrgroup.organd put "Words to Ponder" in the Subject Line.

  • “If you wish to achieve worthwhile things in your personal and career life, you must become a worthwhile person in your own self-development.”
    ~ Brian Tracy

  • “A little integrity is better than any career”
     ~ Ralph Waldo Emerson

  • “Job security is gone. The driving force of a career must come from the individual.” ~ Homa Bahrami

Weekly Columns

Have an idea for a weekly column to contribute?  We welcome your contributions. Make a difference. Submit it to

Book Reviews and Good Reads

Have a story, book review or workshop experience to share or something similar to contribute? 

Send your contributions to with Good Read in the Subject line.

Weekly Blogs

Have a weekly blog you would like to contribute?  We welcome your contributions. Make a difference. Submit it to

Feature Articles

Have an article to contribute?  We welcome your contributions. Make a difference. Share a story.  Submit it to

August Group Members in the news

Have an article to contribute?  We welcome your contributions. Make a difference. Share a story.  Submit it to

The August Group remains a resource for the news media in Rochester.

Greg Taylor (aka Sir Linksalot) was recently featured in this article.

Weekly Columns

Beyond Networking:

Relationship Management

by Anne Baber & Lynne Waymon

Contributed by Sue Schnorr, President, of Training Insights, Inc.

"You gotta have Hart" heralds the newsletter from Leadership Dynamics in Lafayette, Colorado. That slogan is the only "marketing" in President Lois Hart's information-packed, bimonthly newsletter. "It's my best way to stay in touch with past and potential clients, friends, and key influential's, who contribute to my success," she says.

By systematically staying in touch, Hart is practicing relationship management. Rather than taking a haphazard, scattershot approach to cultivating contacts, Hart has a plan. She uses her newsletter to proactively build and refresh business connections.

Unfortunately, few people - - and even fewer organizations - - understand how the daily work of building business relationships can result in the achievement of overall, long -term strategic goals. Carefully managing the quality and frequency of your contacts can bring in more referrals, increase repeat business, and provide access to "hot" information on business trends and resources. If your networking is not working, if you hand our your business card to dozens of people at Chamber of Commerce events, but nothing ever comes of your efforts, use relationship management to develop and re-connect with strategically placed contacts who can help your business succeed and whom you can help in return.

Target Your Contacts

"If everybody's your client, then nobody's your client," warns Samuel Maitz, marketing director for Leadership Management, Inc. of Waco, Texas. "We research the issues and get to know the industry before approaching the movers and shakers." Goal-setting is essential. Jessica Lipnack, coauthor of The Team-Net Factor (Wight Publications), points out the importance of building strategic alliances that are in concert with organizational goals. "If the purpose is clear, then all else will follow," she says. "If the purpose is murky, then the relationship will flounder."

"We are very conscious of the need to cultivate contacts in our industry," says Edwin Corbin, assistant to executive management with Irwin Financial Corporation in Columbus, Indiana. "But the process starts long before we go out and meet people. First, we analyze our past successes and set goals. For example, if we want to study a new line of business to look for possible acquisitions, our executives get together. We pool all our existing contacts and also look at who they could introduce us to," he says.

Ask yourself, "Who has given me the most amount of business in the least amount of time with the least resistance and the most profit?" advises Dennis Fox, president of the Client Development Institute in Reston, Virginia. Fox conducts customized workshops for sales executives on how to systematically cultivate referrals.

One clever way to target customers is to start a referral club. Choose four or five business people, whose reputations you trust, who are in non - competing businesses, and who focus on the same customer base you do. Get to know each other well, so you feel comfortable making referrals. A florist, for example, might team up with a caterer, a photographer, a bridal consultant, and a wedding cake baker.

Or set up a larger, more diverse group whose purpose is to use each others' services and products and to exchange leads. Dennis Riley, president of Alarm Data a commercial and residential alarm company in Beltsville, Maryland, has created nine clubs. One of his salespeople is a member of each group. "We keep the focus on building business relationships." he says. "With 20 other business people in the room, you're bound to make three or four good contacts each week."

Trust Is the Baseline

"You don't sell only what you make. You sell who you are," reminds Faith Popcorn, author of The Popcorn Report (Doubleday). Trust is built by exhibiting character and competence over time, not by making random contacts at networking events.

Sam Visner, Booz-Allen & Hamilton's program manager for the Department of Defense's Mentor Protégé Program, recommends two ways to create trust. "First, describe what you do in a way that highlights the benefit. The fact that you have a master's degree in engineering is not what we want to hear. But how you have used it, what you have done with it, how you are unique, is of interest to us when we go looking for business partnering relationships," he says. Second, Visner says be ready to describe an opportunity you've researched that can be jointly pursued. "Do your homework. Bring something - - an idea , an angle, an opportunity - - to the table, in addition to your capabilities. People stay in contact only if the contact is productive, so have an agenda when you approach people."

Lipnack, whose consulting company specializes in organizational networks, suggests visiting each other's offices as a way to build trust. "The most successful and creative networking relationships are the results of taking the time to set up good communication links," she says. When two companies begin to make referrals or do any kind of partnering, it's not just the executives who need to be involved, she cautions. "Make sure the secretaries know each other, too."

Focus on giving. "If you give you get, but not always where you gave," reminds Maitz. Giving invites reciprocity. If you give, people will try to pay you back. Jay Levinson, author of Guerrilla Marketing Excellence (Houghton-Mifflin), says, "Networking is not the time to toot your own trombone, but to ask questions, listen attentively to the answers, and keep your marketing radar attuned to the presence of problems." When you discover a problem, give ideas, resources, and information. In return, the people you have helped will help you. It's human nature at its best.

Teach Each Other

Teach people about yourself and your product or service. When it comes to introductions, be prepared to be spontaneous. Plan ahead how you'll answer the oft-asked question, "What do you do?" JoAnn Smith, president of Advanced Target Marketing Group in Gaithersburg, Maryland, omits her title and company name in favor of giving an introduction that exhibits her competence and lets people know that she goes the extra mile for her clients. She says, "I track down customers. Recently, I found a very hard-to-get, but amazingly responsive, mailing list for a client who wanted to reach high-income customers."

Be visible. Take an active role in a civic, professional or industry group. Contribute your time and talent. Become known as someone who can be counted on. Demonstrate your expertise. Your stellar performance as program chair, will convince people that you also are someone they want to do business with. And don't forget to put as much effort into learning about your contacts as you do into teaching them about yourself.

Track the Trends

One thing all business people worry about is the future. It's an unknown. But you can find the future through your relationships with knowledgeable people. "The future is out there in the world, and the one place you won't find it is in the place where most people look for it," says Trendtracker Faith Popcorn. "It's not in your office."

To increase your exposure to new ideas, get to know a variety of people inside your organization and industry and outside. Create your own "Board of Trustees" and meet every fourth Friday for lunch. Or start an Executive Roundtable -- invite people in adjacent or far-flung industries to meet and discuss what's coming down the pike. Look for innovative ideas from other business settings that you can put to good use immediately.

Go beyond networking. Build your business relationships strategically and systematically. The acquaintances you make today can develop into your closest business allies tomorrow.

Your Relationship Management Plan

To create your plan, answer these questions:

What strategic business and career goals will be easier to achieve if I create a relationship management plan now?

What relationships have brought me the best results in the past? What has been the pattern of development in those relationships? How can I replicate this pattern?

Whom do I need to know to stay informed in my industry? What behaviors do I need to practice to build trust with key contacts? Which social media should I use? What organizational and personal resources and ideas do I have to give as I develop business connections?

Anne Baber and Lynne Waymon are principals of Contacts Count, a nationwide consulting and training firm that specializes in business and professional networking, and career development. They are co-authors of six books. The most recent is Make Your Contacts Count: Networking Know-How for Business and Career Success (2007, AMACOM). Fortune 500 companies license their training programs. Visit them at and

Sue is a sought-after speaker offering keynotes, training workshops, webinars and coaching sessions. She collaborates with the authors of Make Your Contacts Count as the exclusive Certified Contacts Count Associate in Upstate New York.  She can be reached at 585-442-3443 or

LinkedIn Tips & Insights

Contributed by Greg Taylor, aka Sir Linksalot, LinkedIn Evangelist and Managing Partner of Excelsior Search Partners

Using LinkedIn - Taking Advantage of Groups

LinkedIn introduced Groups in early 2008 and they've been adding functionality ever since. Few members have enjoyed great value in LinkedIn Groups and that's been a matter of education or the lack thereof. Sad to say, that signing up and hoping yields no value, none, absolutely nothing. Again, you get out of something what you put into it and the same is true with groups. So, if you are complaining that LinkedIn provides very little value to you as a member when you join a group, change your mindset. Become a contributor to the groups you belong to and watch what happens. How might you do that?

Messaging - The initial and most valued benefit of joining a group is that you can send a message to all other group members and communicate. You need not be connected to them nor know their email address. (It is advisable that you send a message before sending a stranger an invitation to connect.) You join the group to engage with others of a similar interest. This is a networking site and networking revolves around communication. So review the profiles of new members and send them a welcoming message. It's always great to ask a question to engage a response. Relationships are developed and maintained by communication. The LinkedIn mantra is "Relationships Matter."

Discussions - They are online chats where all members are invited to discuss topics and issues relevant to the group. If you find a discussion of interest, you can "follow" it. Member comments will be emailed to you automatically, if you choose. If you find nothing of interest, start a discussion that you believe will be of interest to members in the group. The August Group is about professional networking so discussions of interest might include economic development, career management, networking tips, job search lessons learned, and such. Be on topic and engaging. What's happening with Time Warner billing policies is NOT on topic nor are discussions about the Midtown Clock. They are worthy of discussion within other groups.

Ask a question or solicit opinions. We all have opinions so engage in others' discussions sharing your two cents. So very few members participate in any discussions. There is value to be had and surprisingly relationships develop online as as result of discussions. It's networking. When people post topics for discussion and get no feedback, they stop posting.

Add... Contribute... Benefit...

News - You can share news and articles by posting their URL's and then can engage in discussion on those articles with other members. Discussions generally engage like-minded and dissenters. From these discussions good networkers would be advised to reach out and request an opportunity to meet and share a brew of coffee or ale.

Jobs - Here obviously you can share jobs of interest. Make sure they are relevant to the group you are engaged with. Post local jobs to groups that have a local orientation. Post jobs in an industry in groups that focus on the industry. A medical device job posted in a journalism group misses the audience.

Updates - Browse this tab to review who is a new member. Send them a welcoming message as suggested above. You'll also note prior days', weeks' activities within the group and who is contributing to the group. Engage with them. They are active, responsive and contributors.

Members - Browse the directory of the members and see who might be make a good connection for you. In browsing others' profiles you might learn how others craft their profiles. You may discover other members, groups or employers you wish to connect with. Browse, learn and connect.

Again, share your thoughts, add value and contribute. While LinkedIn might "be free," you get out of this what you put into it. Add value. Get value.

Greg is the Founder of The August Group, a recruiter and entrepreneur offering a myriad for services to employers and professionals including coaching and consulting.  He can be reached at 585-785-8600 or

Spice up the old elevator pitch

Contributed by Hannah Morgan, Training Specialist at RochesterWorks

Hannah's blog this week includes writings on recent topics The Elevator Pitch.

Hannah composes her blog outside of work hours as a personal passion to assist those in career transition.

Book Reviews and Good Reads

“What Got you Here Won’t Get You There” by Marshall Goldsmith”.

Book Review by Tom Traub

“What Got you Here Won’t Get You There” by Marshall Goldsmith”.

Subject: How Successful People Become More Successful!

What you can expect to learn from reading this book:

  1. You are here! What habits and behaviors got you here? Great!

  2. How to identify and break work habits and behaviors that keep you from getting there.

  3. What habits and behaviors will you need to get there?

  4. Blinding success and why we resist the needed change.

  5. Why your tomorrow’s successes will require different habits and behaviors.

  6. 20 habits and behaviors to really understand their impact on your success.

  7. Asking for feedback, getting it, listening and reflective listening.

  8. Making improvements, demonstrating that improvement.

  9. Thank you, showing gratitude for advice, giving respect, taking the high road.

  10. Move forward, change and human rules about change, no one is perfect but there are devils in this world.

  11. The two way street on the journey!

  12. Continuing your success is evolutionary!

The August Group offers Book Discussions

Contributed by Greg Taylor

In February we offered for the first time a book discussion group that met twice a week over breakfast. The plan was to read two chapters for each session and to complete the book in three weeks. The book discussed was Ask The Headhunter by Nick Corcodilos. The group continued for a month not wanting to rush the material and the sessions never ended before 90 minutes. In the process the group supported each other adopting the wisdoms learned in the book. The group continues to meet on a monthly basis for breakfast staying in touch and recalling parts of the book that may be less easily implemented.

Based upon the success of this program we'll continue to offer book discussions as a way to expand one's thinking and get different perspectives. These discussions will be conducted at hours that permit both working and job seeking professionals to attend. Anyone can read a book alone. Discussion enhances one's understanding, missed points and in the end you build relationships with others in the group. The August Group offers more than contacts in general sessions. We provide opportunities to build relationships.

There is a fee for engaging in these programs. These programs are hosted at The Bagel Bin in appreciation of the contributions they have made to the group since 2002. A meal is provided with each meeting. All excess proceeds are contributed to The August Group by Excelsior Search Partners the sponsor of this initiative.

Current offerings include:

It is suggested that you might review these books at the public library or visit for reviews and purchase. Perhaps August Group members will build a library of books to be shared at The Bagel Bin addressing career, and professional networking.

Ask The Headhunter

By Nick Corcodilos

The lessons learned are contradictory to conventional job search strategies offered by most career advisors, typically HR professionals. Mr. Corcodilos, as a headhunter, makes his living knowing how hiring happens. His approach is very contested by HR professionals who he dismisses as irrelevant in the process of getting the job. He grants that HR professionals are key contacts to be honored when pursuing a job in HR only. He widely dismisses most career advice offered in books and media by HR professionals.

He asserts that ideally you send one resume to secure one interview to obtain a job offer that you will accept, negotiate or decline. His insights and recommendations with regards to interviewing are certainly radical. When executed with confidence they prove highly effective. You never send a resume to a job board posting or company posting. Your resume is always presented to the hiring manager by a sponsor. It's hard work. Fewer resumes submitted, more effective results. It's game-changing.

His approach is unique, effective and unconventional. If the conventional advice your following is not working for you, this radical approach might be the difference making ticket. NOTE: no one dropped out of the book discussion and all want to remain in touch and all praise the book as thought changing. Visit his website to learn more

The Now Habit

By Neil Fiore, Ph.D.

Ever find it a challenge to get things done? Does your free time find you sometimes feeling guilty knowing you have things to get done. You're like everyone else. We all procrastinate. Maybe your job search finds you avoiding and procrastinating action. Can you afford to continue delaying the satisfaction you desire.

This book is unlike all other books written to address this human frailty. It's not written by a time management guru or some get organized freak. This is written by a psychologist who studied his own personal behaviors and that of others. He has studied it as a science. The questions he asks - Why do we procrastinate and how do we procrastinate. When you note your own behaviors and become aware of your motivations you'll be able to develop a program that will far surpass time management system or get organized program.

Recommended Reads

The Element - How Finding Your Passion Changes Everything by Ken Robinson, Ph.D.
Contributed by Greg Taylor

Few people are lucky to find work they truly enjoy where they lose track of time while being so engaged and make money. Some in career transition find themselves stuck not really knowing what they want. I have met many who want something more in their next job. You can't easily ask for assistance from others when you're not sure what help and connections you wish. If you've not yet achieved what you wish in your life this book, in my humble opinion, is different from all other similar books.

When one is "in their element" Robinson suggests they have engaged fully their gift or aptitude (I Get It) with their passion (I Love It) where the conditions of attitude (I Want It) and opportunity (Where Is It?) come together. He shares with the reader several vignettes of noted gifted achievers and how they overcame their limitations imbued by our culture, the educational system and personal beliefs. He then guides one through a series of topics that include Thinking Differently, Beyond Imagining, In The Zone, Find Your Tribe, For Love or Money and more.

If you find yourself pondering your next steps and envious of those who make a living doing work they love, then this is an excellent resource for your searching soul.

If you would like to engage in this book to explore its contents and share with others, your quest for work you love, send an email to Mention the book of interest. Discussions will be arranged over breakfast and lunch at The Bagel Bin. See the story on August Group offers Book Discussions in this issue.

Other Offerings - Share Yours
Got a book you'd like to share with others and lead in discussion? It's a great way to contribute, add value and get known. Provide the story line on the book and submit it to Greg Taylor at for discussion, coordination and promotion.

Feature Articles

Have an article to contribute? We welcome your contributions. Make a difference. Share a story.  Submit it to

August Group Career Fair—Volunteers needed!

Thursday, June 4, 2009
R. Thomas Flynn Campus Center
Monroe Community College

Please come to a meeting at the Bagel Bin, Wednesday, March 4th at 8:30 a.m. Bring your target companies w/contact information if possible, enthusiasm, and take a step to help the companies within the Rochester area achieve their goals while likely improving your opportunities.

Regards, Susan Korb

Team Leads:

Job Postings

New job postings this week

Job Openings - Elmgrove United Methodist Church - Rochester, NY

  • Choir Director

  • Organist

Please visit the Job Postings on The August Group Website.

Job Openings - National Air Cargo - Buffalo, NY

  • Customer Support Specialist  - Buffalo, NY

  • Tracking POD/OFD Specialist  - Buffalo, NY

Please visit the Job Postings on The August Group Website.

Job Openings - The YMCA of Greater Rochester

  • Program Manager – Genesis House Youth Shelter

  • Social Worker

  • Senior Employment Specialist

  • Job Developer

  • Administrative Assistant II

  • Maintenance Worker/Janitorial/Housekeeping (25 Hours/Week)

  • Resident Assistant - (Full Time/Part Time/Relief-On Call)

  • Cook – Part Time (17 Hours/Week & 18.5 Hours/Week)

Please visit the Job Postings on The August Group Website.