THE AUGUST GROUP NEWSLETTER

MAY 04, 2009

VOLUME 3, NUMBER 18


Rochester’s Premier Professional Networking Organization

Newsletter Archives


Upcoming Events

Send calendar additions to calendar@augustgroup.org

Are you willing to assist or enhance the content of this section of the newsletter?

We're looking for members to populate the calendar with events of interest. If so, send an email to newsletter@augustgroup.org.  It gets better with your input and contributions.


Kick Start Your Job Search @ Fairport Library
Monday, May 04, 7:00pm - 8:30pm.

LinkedIn 100 - An Overview or Features and Benefits at Perinton Presbyterian Church.
Monday, May 4, 7:00am - 8:30am.

DR Networking on the Road @ Charlotte Pier 45
Tuesday, May 05, 5:30pm - 7:30pm.

Kick Start Your Job Search @ Fairport Library
Tuesday, May 05, 7:00pm - 8:30pm.

Jumpstart: "Getting and Running the Informational Meeting”
Wednesday, May 06, 11:00am - 1:00pm.

Laid Off Without a Golden Parachute: A Free Teleconference by Dr. Ruth Carey
Wednesday, May 06, 7:30pm - 9:00pm.

MAKE YOUR CONTACTS COUNT: Networking Skills for a Tough Economy @ Linden Oaks
Thursday, May 07, 9:30am - 11:00am.

LinkedIn 102 - Growing Your Network & Managing Communications @ the Bagel Bin
Thursday, May 07, 11:30am - 1:30pm.

Networking in a Tough Economy Workshop @ 350 Linden Oaks
Thursday, May 07, 12:00pm - 1:30pm.

Is Your Resume a Sales Brochure? @ Fairport Library
Monday, May 11, 7:00pm - 8:30pm.

Guest Speaker Beth Sears - Adapting To Change @ Rochester Works
Wednesday, May 13, 9:30am - 10:30am.

Livingston County Job Fair in Mt Morris
Wednesday, May 13, 12:00pm - 3:00pm.

Job Search Workshop & Networking @ Temple Sinai
Wednesday, May 13, 7:00pm - 9:00pm.

Digital Rochester Rising Stars
Thursday, May 14, 7:30am - 8:30am.

The Rochester Area Chambers of Commerce presents a Mega Mixer @ RMSC
Thursday, May 14, 5:00pm - 7:00pm.

Celebration of Entrepreneurship Luncheon
Friday, May 15, 11:00am - 2:00pm.

The 50+Career Search: Debunking the Myths @ Fairport Library
Friday, May 15, 1:00pm - 4:00pm.

Mega-Networking Event @ Johnny's Irish Pub
Wednesday, May 20, 4:30pm - 7:30pm.

LinkedIn 101 - Getting Started, Making the First 100 Connections @ the Bagel Bin
Friday, May 29, 11:30am - 1:00pm.


Job Postings

Hidden jobs are welcomed for sharing at jobs@augustgroup.org. If the job your neighbor, friend or family shared with you is not right for you, it might be perfect for an August Group colleague.  This is a great place for practicing "give to get." With 1600 members, what can happen here when members own the content?

We welcome volunteers to coordinate the job postings on a weekly basis. Employers and members submit jobs that must be readied for inclusion in the newsletter.  A lack of help means fewer jobs get posted in a timely manner. Why not be the first one to see new postings.


New Job Postings this week

Previously posted jobs

See the August Group Newsletter Archives


Links to share

Got a link you want to share?  Send it to newsletter@augustrgroup.org and put "Link to share" in the Subject Line.



Words of Wisdom

Got a thought to share?  Send it to newsletter@augustrgroup.organd put "Words to Ponder" in the Subject Line.


  • “Whatever the mind can conceive and believe, the mind can achieve.”
    ~ Dr. Napoleon Hill

  • “Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.”
     ~ Mark Twain

  • “I don't measure a man's success by how high he climbs but how high he bounces when he hits bottom.”
    ~ General George S. Patton


Weekly Columns

Have an idea for a weekly column to contribute?  We welcome your contributions. Make a difference. Submit it to newsletter@augustgroup.org.



Book Reviews and Good Reads

Have a story, book review or workshop experience to share or something similar to contribute? Send your contributions to newsletter@augustgroup.org with Good Read in the Subject line.



Weekly Blogs

Have a weekly blog you would like to contribute?  We welcome your contributions. Make a difference. Submit it to newsletter@augustgroup.org.



Feature Articles

Have an article to contribute?  We welcome your contributions. Make a difference. Share a story.  Submit it to newsletter@augustgroup.org.



August Group Members in the news

Have an article to contribute about an August Group Member?  We welcome your contributions. Make a difference. Share a story.  Submit it to newsletter@augustgroup.org.



Weekly Columns

Have an idea for a weekly column you would like to start?  We welcome your contributions. Make a difference. Share your ideas with The August Group.  Submit your idea to newsletter@augustgroup.org.


From “No-No” to “Know-How:”

Networking Tips for Speakers

by Anne Baber & Lynne Waymon

Contributed by Sue Schnorr, President, of Training Insights, Inc.

#1 No-No

Don’t say, “I’m too busy,” or “I’m too broke,” or “I’m too bashful.”

#1 Know-How

Join at least two professional associations - one should be your peer group. The other to join will be an association that serves your (one of target market(s). Since my markets include associations and corporations, I’m active in Potomac Meeting Professionals International and Greater Washington Society of Association Executives.

#2 No-No

Don’t answer the often asked, “What do you do?” with a job category, job title, job jargon, or the name of your company.

#2 Know-How

Make your answers (you’ll probably have several) short, snappy, memorable, jargon-free, interesting, and crystal clear. Sometimes I say, “I show lawyers and CPAs how to bring in the business. Last week I gave a keynote and a workshop for patent lawyers at a convention in New Orleans. I’ve begun to display my character and competence, and it’s easy for the other person to get a conversation going with me. Even if the other person just asks, “How did you like New Orleans,” you’ve got a conversation going!

#3 No-No

When someone asks, “What’s new?” don’t ever say, “Not much.”

#3 Know-How

Be prepared . . . to be spontaneous. You say you weren’t born with the gift of gab? Think ahead of time to have topics ready - topics that you’re eager to talk about because of who you are and where you’ve been and what you’re looking for. Respond to “What’s new?” with ideas, information, recent successes, inquiries about resources you’re looking for. In short, prepare an “agenda” so your small talk is smart talk.

4 No-No

When you’ve forgotten someone’s name, don’t ever say, “I’m sorry. I can’t remember your name.”

4 Know-How

If you “blank” on a name, you’ve got three choices. Don’t you often remember the topic, even though you can’t recall the name? So say, “Great to see you again. How was your trip to New Mexico?” Or say, “I’m Lynne, Lynne Waymon. We sat next to each other last month.” Or say with enthusiasm and warmth, “Hi. I remember you. Tell me your name again.”

5 No-No

Don’t go for a cardboard connection - kidding yourself that you’re “networking” just because you handed out 23 business cards.

5 Know-How

Pour your energy into making a conversational connection. Look for a reason to hand out your business card. As you listen, ask yourself what resources you have or people you know that the other person could benefit from knowing. Then offer to make the connection. When you listen generously you don’t need excuses for asking for a business card and or to re connect - you’ve got real reasons. “I’ll send you that article on how to market your web site.” Or, “Here’s my card. Thanks so much for sending me the name of your book agent.” Or “I’ll email you with the name and address of the speaker we talked about - glad I could help you find another member to speak at your conference.”

Whether you love it or hate it, were born with the gift of gab - - - or just fake it, networking know-how is crucial to your success as a speaker. With a little practice, you can make networking an art . . . not an accident.


Anne Baber and Lynne Waymon are principals of Contacts Count, a nationwide consulting and training firm that specializes in business and professional networking, and career development. They are co-authors of six books. The most recent is Make Your Contacts Count: Networking Know-How for Business and Career Success (2007, AMACOM). Fortune 500 companies license their training programs. Visit them at www.ContactsCount.com and www.FireProofYourCareer.com.

Sue is a sought-after speaker offering keynotes, training workshops, webinars and coaching sessions. She collaborates with the authors of Make Your Contacts Count as the exclusive Certified Contacts Count Associate in Upstate New York.  She can be reached at 585-442-3443 or sue@training-insights.com.


LinkedIn Tips & Insights

Contributed by Greg Taylor, aka Sir Linksalot, LinkedIn Evangelist and Managing Partner of Excelsior Search Partners

Success in Networking: Back to Work Thanks to The August Group & LinkedIn
contributed by Greg Taylor


I often hear two dismissive themes spoken by job seekers. It is assumed that networking with unemployed professionals is highly ineffective. Secondly, it is believed that LinkedIn is over-hyped, not important and rarely productive. The remainder of this article includes a true story that challenges both beliefs and offers insights as to the fallacy of these assumptions.

The following is the story of Martha MacPherson, a member of the Victor Power Networking Group (VPNG). VPNG is an affiliated group of The August Group that meets separately on a weekly basis. It has been the weekly initiative of John Bayley, its founder and leader since 2002. Membership in this most successful group has requirements many consider demanding.

LinkedIn Success Story

I checked jobs on LinkedIn on a daily basis while I was conducting my full-time job search to see if anything new had come up. One day, a job popped up from Emerge Partners, a company I had never heard of. The job was not of interest to me but I was intrigued by the company so I checked out their website, found it very interesting and aligned with what I had been doing for the last few years. They are a digital and direct Marketing Agency headquartered in NYC and Rochester, rapidly growing and doing well. Then I checked out the poster's profile on LinkedIn, Parnell Woodard, the CEO. I noticed one of my August Group (VPNG) associates, Julio Ahumada, was linked to Parnell, so I asked for a warm referral to him via LinkedIn and we met a few days later for networking and coffee. We met off and on for a few months, chatting about how I could help the company, and on February 9th, I started as Director of Sales! I am a firm believer in LinkedIn and consider myself a "power user."

The August Group Makes a Difference

Frequently, The August Group is dismissed as irrelevant since networking with unemployed professionals is believed to be highly ineffective because its members are unemployed. One might think this limiting belief, but in fact the employment status of one's network contacts is absolutely inconsequential to their effectiveness. When a professional "becomes a free agent" those they know in the working world remain a part of their network and available to assist them usually. There are some small thinking working professionals who fear the unemployed as lepers. Some working professionals have encountered too frequently the job seeker whose networking is a one-way street, serving the job seeker's need exclusively. Rightfully so some working professionals disdain this type of networking and ultimately now refrain from continuing to assist those in transition.

One might think that working connections are more helpful. While that is true it is primarily because there are more people working by a 9:1 ratio. They are numerous and easier to find. Ignoring those who are unemployed, available, motivated to help and sympathetic to one's situation can enable many connections as one begins to network. Working people are simply very busy and sometimes less sympathetic to the challenge of unemployment. Both populations equally offer opportunities to make valuable connections and the results are similarly effective.

It should be noted also that most August Group members are now working with many acknowledging the value of networking as instrumental in returning to work. A regrettable fact, that cannot be denied, is that when returning to work, the networking skills learned in transition are seldom demonstrated until needed again. The resolve to remain connected diminishes much like a New Year's resolution to lose weight, exercise or changes one's ways. Networking is natural and enjoyable for just a few. For all others it is a challenge and easily avoided, yet its importance like good health is not to be denied. It's been said, "when you stop networking, be wary lest you find yourself soon "notworking."

Martha and Julio met because they were job seekers and were connected by a Power Networking Group (PNG). Julio had returned to work but remained open to helping others after returning to work. The PNG offerings have been the most successful program of The August Group. If you are not engaged, join one or start one and you'll find your search accelerated.

Leveraging LinkedIn Successfully

Very frequently I find that several who dismiss LinkedIn do so because they have neither explored its capabilities nor invested any time in using the social networking tool enjoyed by 40 million worldwide. One can't judge what one has not investigated. Ignorance pays a heavy toll. Yes, if you if have not done your homework, the results you yield will be minimal. Routinely, I find that members with scant profiles and a few connections are the ones quick to deny its benefits. Yes, there are no benefits for them. Little effort yields poor results. Also merely sending and accepting invitations simply does not produce the desired results. That only grows a network pointlessly. There is much to learn to effectively benefit from LinkedIn.

Let me share an analogy and expand upon it. Connecting with several in LinkedIn and doing nothing more than connect is much like turning on a car and complaining that it gets you nowhere. You must put it in gear! You must steer, accelerate, brake and turn to get to where you wish to go. Some with networks of hundreds believe they have mastered LinkedIn when in truth they have a good foundation but are often underestimating its power and value. Again, let me use the automotive analogy. I've met several who proudly proclaim their LinkedIn prowess attributing their wisdom to the size of their network, yet in fact they only utilize 40-50% of LinkedIn's capacity. I liken this to owning an automobile yet not knowing that it has headlights and you can drive at night and you can drive in the rain turning on the windshield wipers, and you can be entertained while driving turning on your sound system. Discovering the full value of LinkedIn benefits is lost by many who have failed to give it appropriate attention and exploration.

In Conclusion

Martha's story is evidence of how investing her time in LinkedIn on a daily basis yielded rewarding opportunities and connections. Her weekly commitment to the VPNG meetings and the daily commitment to meeting with two professionals in conjunction with filling the pipeline with her LinkedIn activity brought her success. Neither alone is highly effective. Investing in one activity without the other can be frustrating, time-consuming and less effective. It's like hoping on one leg to get somewhere. Be wary of these false assumptions about LinkedIn and The August Group. Invest in the appropriate activity and you'll find success sooner.


Greg is the Founder of The August Group, a recruiter and entrepreneur offering a myriad for services to employers and professionals including coaching and consulting.  He can be reached at 585-785-8600 or gtaylor@excelsiorsp.com


You only need one

Contributed by Hannah Morgan, Training Specialist at RochesterWorks

Hannah's blog this week includes writings on recent topics You only need one.

Hannah composes her blog outside of work hours as a personal passion to assist those in career transition.


Book Reviews and Good Reads

Other Offerings - Share Yours
Got a book you'd like to share with others and lead in discussion? It's a great way to contribute, add value and get known. Provide the story line on the book and submit it to Greg Taylor at gtaylor@excelsiorsp.com for discussion, coordination and promotion.


“What Got you Here Won’t Get You There” by Marshall Goldsmith”.

Book Review by Tom Traub

“What Got you Here Won’t Get You There” by Marshall Goldsmith”.

Subject: How Successful People Become More Successful!

What you can expect to learn from reading this book:

  1. You are here! What habits and behaviors got you here? Great!

  2. How to identify and break work habits and behaviors that keep you from getting there.

  3. What habits and behaviors will you need to get there?

  4. Blinding success and why we resist the needed change.

  5. Why your tomorrow’s successes will require different habits and behaviors.

  6. 20 habits and behaviors to really understand their impact on your success.

  7. Asking for feedback, getting it, listening and reflective listening.

  8. Making improvements, demonstrating that improvement.

  9. Thank you, showing gratitude for advice, giving respect, taking the high road.

  10. Move forward, change and human rules about change, no one is perfect but there are devils in this world.

  11. The two way street on the journey!

  12. Continuing your success is evolutionary!


The August Group offers Book Discussions

Contributed by Greg Taylor

In February we offered for the first time a book discussion group that met twice a week over breakfast. The plan was to read two chapters for each session and to complete the book in three weeks. The book discussed was Ask The Headhunter by Nick Corcodilos. The group continued for a month not wanting to rush the material and the sessions never ended before 90 minutes. In the process the group supported each other adopting the wisdoms learned in the book. The group continues to meet on a monthly basis for breakfast staying in touch and recalling parts of the book that may be less easily implemented.

Based upon the success of this program we'll continue to offer book discussions as a way to expand one's thinking and get different perspectives. These discussions will be conducted at hours that permit both working and job seeking professionals to attend. Anyone can read a book alone. Discussion enhances one's understanding, missed points and in the end you build relationships with others in the group. The August Group offers more than contacts in general sessions. We provide opportunities to build relationships.

There is a fee for engaging in these programs. These programs are hosted at The Bagel Bin in appreciation of the contributions they have made to the group since 2002. A meal is provided with each meeting. All excess proceeds are contributed to The August Group by Excelsior Search Partners the sponsor of this initiative.

Current offerings include:

It is suggested that you might review these books at the public library or visit Amazon.com for reviews and purchase. Perhaps August Group members will build a library of books to be shared at The Bagel Bin addressing career, and professional networking.

Ask The Headhunter

By Nick Corcodilos

The lessons learned are contradictory to conventional job search strategies offered by most career advisors, typically HR professionals. Mr. Corcodilos, as a headhunter, makes his living knowing how hiring happens. His approach is very contested by HR professionals who he dismisses as irrelevant in the process of getting the job. He grants that HR professionals are key contacts to be honored when pursuing a job in HR only. He widely dismisses most career advice offered in books and media by HR professionals.

He asserts that ideally you send one resume to secure one interview to obtain a job offer that you will accept, negotiate or decline. His insights and recommendations with regards to interviewing are certainly radical. When executed with confidence they prove highly effective. You never send a resume to a job board posting or company posting. Your resume is always presented to the hiring manager by a sponsor. It's hard work. Fewer resumes submitted, more effective results. It's game-changing.

His approach is unique, effective and unconventional. If the conventional advice your following is not working for you, this radical approach might be the difference making ticket. NOTE: no one dropped out of the book discussion and all want to remain in touch and all praise the book as thought changing. Visit his website to learn more www.AskTheHeadHunter.com.

The Now Habit

By Neil Fiore, Ph.D.

Ever find it a challenge to get things done? Does your free time find you sometimes feeling guilty knowing you have things to get done. You're like everyone else. We all procrastinate. Maybe your job search finds you avoiding and procrastinating action. Can you afford to continue delaying the satisfaction you desire.

This book is unlike all other books written to address this human frailty. It's not written by a time management guru or some get organized freak. This is written by a psychologist who studied his own personal behaviors and that of others. He has studied it as a science. The questions he asks - Why do we procrastinate and how do we procrastinate. When you note your own behaviors and become aware of your motivations you'll be able to develop a program that will far surpass time management system or get organized program.


Recommended Reads

The Element - How Finding Your Passion Changes Everything by Ken Robinson, Ph.D.
Contributed by Greg Taylor

Few people are lucky to find work they truly enjoy where they lose track of time while being so engaged and make money. Some in career transition find themselves stuck not really knowing what they want. I have met many who want something more in their next job. You can't easily ask for assistance from others when you're not sure what help and connections you wish. If you've not yet achieved what you wish in your life this book, in my humble opinion, is different from all other similar books.

When one is "in their element" Robinson suggests they have engaged fully their gift or aptitude (I Get It) with their passion (I Love It) where the conditions of attitude (I Want It) and opportunity (Where Is It?) come together. He shares with the reader several vignettes of noted gifted achievers and how they overcame their limitations imbued by our culture, the educational system and personal beliefs. He then guides one through a series of topics that include Thinking Differently, Beyond Imagining, In The Zone, Find Your Tribe, For Love or Money and more.

If you find yourself pondering your next steps and envious of those who make a living doing work they love, then this is an excellent resource for your searching soul.

If you would like to engage in this book to explore its contents and share with others, your quest for work you love, send an email to BookTalk@excelsiorsp.com Mention the book of interest. Discussions will be arranged over breakfast and lunch at The Bagel Bin. See the story on August Group offers Book Discussions in this issue.


Feature Articles

Have an article to contribute? We welcome your contributions. Make a difference. Share a story.  Submit it to newsletter@augustgroup.org.


August Group Career Fair—Volunteers needed!

Thursday, June 4, 2009
R. Thomas Flynn Campus Center
Monroe Community College

Please come to a meeting at the Bagel Bin, Wednesday, March 4th at 8:30 a.m. Bring your target companies w/contact information if possible, enthusiasm, and take a step to help the companies within the Rochester area achieve their goals while likely improving your opportunities.

Regards, Susan Korb

Team Leads:


Job Postings

New job postings this week


Job Openings - Greatbatch  - Clearance, NY

  • Materials Scientist

  • Manufacturing Engineer

  • Principal Engineer, Product Development

  • Sales Manager - Sensors

  • Commodities Manager

  • Web Analyst / Developer

  • Sr. Systems Analyst - Oracle ERP

Additional jobs posted in Indy, Raynham, MA, Alden, NY, etc. For information on those jobs in those locations please send an email to jobs@augustgroup.org.

Please visit the Job Postings on The August Group Website.


Job Openings - Abbott Labs in their Point of Care business- Franklin, NY

  • Optical Engineer

Abbott Labs has many openings. For information on those jobs in those locations please send an email to jobs@augustgroup.org.

Please visit the Job Postings on The August Group Website.


Job Openings - Whitenack Consulting Inc - Rochester, NY

  • SCM Developer

Please visit the Job Postings on The August Group Website.


Job Openings - BCC Software Inc. - Rochester, NY

  • Employee Relations Specialist

Please visit the Job Postings on The August Group Website.


Job Openings - Ultrafab, Inc. - Farmington, NY

  • National Sales Manager - Fenestration

Please visit the Job Postings on The August Group Website.