JUNE 1, 2009


Rochester’s Premier Professional Networking Organization

Newsletter Archives

Upcoming Events

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We're looking for members to populate the calendar with events of interest. If so, send an email to  It gets better with your input and contributions.

DR Networking on the Road
Tuesday, June 02, 5:30pm - 7:30pm.

Jumpstart: Effective Telephone Techniques @ the Bagel Bin
Wednesday, June 03, 11:00am - 1:00pm.

LinkedIn 102 - Growing Your Network & Managing Communications @ the Bagel Bin
Thursday, June 04, 11:30am - 1:30pm.

TAG Career Fair and Networking Event @ MCC
Thursday, June 04, 2:00pm - 6:pm.

Communication Modeling for Personal and Professional Excellence @ Sanibel Cottage
Thursday, June 04, 5:30pm - 7:30pm.

Twitter: More Relevant Than U Believe @ the Bagel Bin
Friday, June 05, 8:00am - 9:00am.

Rochester Works Virtual Job Fair
Thursday, June 04 thru Wednesday, June 10, 6:00am - 11:30pm.

LinkedIn 101 - Profile, Preferences & Privacy @ the Bagel Bin
Monday, June 08, 11:30am 1:30pm.

LinkedIn Lunch & Learn Open Q&A session. FREE Webinar @ the Bagel Bin
Tuesday, June 09, 12:00pm - 12:30pm.

LinkedIn 104 - Groups, Answers, Jobs & More (LinkedIn 103 is NOT a prerequisite) @ the Bagel Bin
Thursday, June 11, 11:30am - 1:30pm.

FREE LinkedIn Q&A Webinar @ the Bagel Bin
Friday, June 12, 8:00am - 9:am.

DR - Thinking Strategically? Social Media Deserves a Marketing Plan @ RIT
Monday, June 15, 5:00pm - 9:00pm.

Mega-Networking Event @ Johnny's Irish Pub
Wednesday, June 17, 4:30pm - 7:30pm.

LinkedIn 101 - Profile, Preferences & Privacy @ the Bagel Bin 
Thursday, June 18, 11:30am - 1:30pm.

LinkedIn 102 - Growing Your Network & Managing Communications @ the Bagel Bin
Monday, June 22, 11:30am - 1:30pm.

FREE LinkedIn Lunch & Learn Webinar @ the Bagel Bin
Tuesday, June 23, 12:00pm - 12:30pm.

LinkedIn 101 - Profile, Preferences & Privacy @ the Bagel Bin
Thursday, June 25, 11:30am - 1:30pm.

The Flexible Workforce Network @ Lifespan
Friday, June 26, 10:00am - 12:00pm.

LinkedIn 102 - Growing Your Network & Managing Communications @ the Bagel Bin
Thursday, July 02, 11:30am - 1:30pm.

LinkedIn 101 @ the Bagel Bin
Saturday, July 04, 11:00am - 1:00pm.

LinkedIn 103 - Search People, Research Companies and Process Introductions @ the Bagel Bin
Thursday, July 09, 11:30am - 1:30pm.

Job Postings

Hidden jobs are welcomed for sharing at If the job your neighbor, friend or family shared with you is not right for you, it might be perfect for an August Group colleague.  This is a great place for practicing "give to get." With 1600 members, what can happen here when members own the content?

We welcome volunteers to coordinate the job postings on a weekly basis. Employers and members submit jobs that must be readied for inclusion in the newsletter.  A lack of help means fewer jobs get posted in a timely manner. Why not be the first one to see new postings.

New Job Postings this week

  • Real Estate assistant/receptionist

Previously posted jobs

See the August Group Newsletter Archives

Links to share

Got a link you want to share?  Send it to and put "Link to share" in the Subject Line.

Words of Wisdom

Got a thought to share?  Send it to newsletter@augustrgroup.organd put "Words to Ponder" in the Subject Line.

  • “We cannot solve our problems with the same thinking we used when we created them.”
    ~ Albert Einstein

  • "Weakness of attitude becomes weakness of character."
    ~ Albert Einstein

  • "Sometimes one pays most for the things one gets for nothing."
    ~ Albert Einstein

Weekly Columns

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Book Reviews and Good Reads

Have a story, book review or workshop experience to share or something similar to contribute? Send your contributions to with Good Read in the Subject line.

Weekly Blogs

Have a weekly blog you would like to contribute?  We welcome your contributions. Make a difference. Submit it to

Feature Articles

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August Group Members in the news

Have an article to contribute about an August Group Member?  We welcome your contributions. Make a difference. Share a story.  Submit it to

Weekly Columns

Have an idea for a weekly column you would like to start?  We welcome your contributions. Make a difference. Share your ideas with The August Group.  Submit your idea to

This article is compliments of Sue Schnorr, Exclusive Contacts Count Associate in NY.

Contacts That Circle the Globe

By Anne Baber & Lynne Waymon

Mary Beth Moore's phone rang. The caller said, "I need to find trainers in Kenya." Moore thought a moment, and then said, "I know a person who recently returned to the U.S. after three years in Kenya. Here's her phone number."

Networking is a business buzzword, these days. But, most people think of it in the context of job hunting or prospecting for clients or customers. That's too limiting a notion. You, like Moore, can have contacts that circle the globe.

Everyone has a worldwide, six-million-person network. There's an amazing rule of thumb that's as predictable as gravity: For anybody you want to know in the world, someone you know knows someone they know. Moore, a Washington, D.C. - based reproductive health consultant, was link Number 2 in an effective four-person chain of contacts.

This Rule of Four allows you to tap into a six million-person network. Here's ho it works. If you know 50 people, and each of them knows 50 people, you have 2,500 friends of friends. If each of them knows 50 people, you have 125,000 friends of friends of friends. And if each of them knows 50 people, you have more than six million friends of friends of friends of friends. These numbers are very conservative Don't you know many more than 50 people on a first name basis?

To access this vast resource of valuable contacts, you must, however, become a skillful networker. Many people, even the ones who belong to lots of professional and community organizations, are novices when it comes to networking.

Networking is the exchange of information and services in such a way as to create relationships. Notice the word "exchange." There are two sides of the networking equation: giving and getting. All too often, people put their energy toward the getting side of the equation. They see networking as the way to get something for themselves, an opportunity to use people to their own advantage. But, the truth is, you have little control over that side of networking. You can't force people to give. That's why it makes much more sense to focus on the giving side - - something you are totally in control of. There's an isolated tribe in the mountains of New Guinea that has developed a distinctive culture. In this tribe, a person's status is determined, not by the worldly goods he accumulates, but by how much he gives away. That's a great model for networking. Focusing on giving -- not getting -- is the way to build your network.

As you meet people, or call them for specific information, put your antenna up. Try to determine how you can help them. Networking relationships aren't built by handing out your business card. They are built conversation by conversation, exchange by exchange. If you can't figure out what your contact is looking for, ask, "Is there some way that I can be helpful to you? What problems are you trying to solve? What challenges are facing you this week?"

There's something else you need to do to build an effective network, one that ca help you both at home and abroad.

People say, rather cynically, when they're touting the value of contacts, "It's not what you know; it's who you know." But that's only part of the story. What you know is important. Your capabilities and breadth of experience are what make you a valuable contact. Who you know also is important. The broader your range of acquaintances, the more you contacts you have to offer to others or access yourself

But most important is WHO KNOWS YOU. To create a viable network, you must be sure that your 50 friends know and appreciate your expertise. When they run across an opportunity, a resource, or a lead you'd be interested in, you want your name to pop up instantly in their mental Rolodexes. Work on building your reputation among people who can assist your career. If you have a sterling reputation, contacts will feel comfortable sending you to their friends. Your contact must trust you to share information -- and their contacts -- with you. Developing that trust and confidence is vital to creating relationships.

Join several organizations - - civic, professional, industry-wide. But remember that you can't buy a network. You can pay your dues, go to events, get your name in the directory, and still not have a network. Use these organizations to demonstrate your expertise. Offer to write an article for the newsletter or introduce a guest speaker or provide a program. You can show up without showing off.

Visibility is the key, believes Bill Moss. Someone in his professional association the American Society of Training and Development, suggested him for a consulting job with a major Japanese securities trading house. "Relationships take years to build," Moss points out. When a question or need arises is not the time to begin networking. Six months ago, he attended his 25th high school reunion and reconnected with a person who had become an interpreter for Nippon Steel. "Hmmm," he remembers thinking as he tucked his old friend's card away.

Moss's clients at Nomura Securities wanted to take a look at customer services programs in American banks. He dug out his high school friend's card, called, and got some expert advice.

Moss also remembered that his office suitemate specialized in financial services for U.S. banks. He called her to check out which banks he should take his Japanese clients to see. She suggested seven banks for the Nomura professional study tour program.

This is business as usual for Moss, whose company, William L. Moss and Associates, Ltd. in Alexandria, Virginia, provides professional management service and consultancy for many international organizations.

If your business could profit from contacts that reach around the world, take a hint from the Chinese. Their word for networking is "guanxi." It means relationships. As you develop relationships with just 50 acquaintances, you take the first step toward accessing your worldwide network.


Network the World

  • Start early. It may take several months to find names, contact them, and receive information back, especially, if your contacts extend (as they should) to friends of friends of friends of friends.

  • Be clear about what you want. Are you looking for insight into the daily life o business practices of people in a particular country? People whose jobs are similar to yours? Clients or customers? Talk with people who know the culture. Will your desires offend? Are your expectations reasonable?

  • Use your resources. Check the directories of your professional associations, hobby groups (yes, there are people in England who fly radio-controlled model airplanes), and alumni organizations. Common interests and backgrounds create instant networking contacts.

  • Become visible. Take a high-profile role in organizations you belong to. When opportunities arise, you want to be the person whose expertise comes to mind. Teach, speak, write, or consult. Enter - - and win - - competitions with your peers. Showcase your abilities in volunteer positions in your community.

  • Reciprocate. If you cannot determine through your conversation what your contact needs, ask, "Is there some way that I could be helpful to you?" If it seems that you are giving more than you are getting from your networking relationships, you are networking the right way. Inevitably, you will benefit from contact with someone whom you can't immediately -- or perhaps ever -- pay back. Albert Einstein, the Nobel prizewinner, once was asked, "What is the most important question?" He replied, "Is this a friendly universe?" Giving generously creates a world of abundance - - a friendly universe - - for all.

  • Seek serendipity. That's the knack of making desirable discoveries through happy accidents. This is one time you want to become "accident-prone." These "accidents" - - finding the right information or the right person at the right time - - occur most often when you're open and flexible, when you view travel and meeting people the world over as one of life's great adventures.

Anne Baber and Lynne Waymon are principals of Contacts Count, a nationwide consulting and training firm that specializes in business and professional networking, and career development. They are co-authors of six books. The most recent is Make Your Contacts Count: Networking Know-How for Business and Career Success (2007, AMACOM). Fortune 500 companies license their training programs. Visit them at and

Sue Schnorr is President of Training Insights, Inc., a firm that specializes in soft skills training. She is also the exclusive Associate for Contacts Count in NY. She can be reached at

Contributed by Greg Taylor, aka Sir Linksalot, LinkedIn Evangelist and Managing Partner of Excelsior Search Partners

Who to invite?

I find many are confused about who should be included in their networks.  A simple acid test - if asked to make an introduction for a given person, would you do so?  Remember that making an introduction is in no way similar to making a recommendation of someone.   If you meet someone at a social event and find them cordial and engaging and they share with you a desire to meet a certain type of person, would you introduce them later at the event if you met a person of interest?  Most often in this context people will make the introduction happen.  So, accept invitations and invite those you would willingly introduce if requested.

Greg is the Founder of The August Group, a recruiter and entrepreneur offering a myriad for services to employers and professionals including coaching and consulting.  He can be reached at 585-785-8600 or

Contributed by Hannah Morgan, Training Specialist at RochesterWorks

Executive Jobs Worsened in 2008?

Hannah's blog this week includes writings on recent topics Choosing target companies Large, Small or both.

Hannah composes her blog outside of work hours as a personal passion to assist those in career transition.

Book Reviews and Good Reads

Other Offerings - Share Yours
Got a book you'd like to share with others and lead in discussion? It's a great way to contribute, add value and get known. Provide the story line on the book and submit it to Greg Taylor at for discussion, coordination and promotion.

Feature Articles

Have an article to contribute? We welcome your contributions. Make a difference. Share a story.  Submit it to

August Group Career Fair—Volunteers needed!

Thursday, June 4, 2009
R. Thomas Flynn Campus Center
Monroe Community College

Please come to a meeting at the Bagel Bin, Wednesday, March 4th at 8:30 a.m. Bring your target companies w/contact information if possible, enthusiasm, and take a step to help the companies within the Rochester area achieve their goals while likely improving your opportunities.

Regards, Susan Korb

Team Leads:

Digital Rochester Scholarships

For the 2009-2010 Executive MBA program at the Saunders College of Business at RIT

Up to five applicants will receive a scholarship in the amount of $13,500; Are you ready for real change?

Students at the Saunders Executive MBA Program undergo a major transformation during this intensive 15-month program. The internationally accredited program is ideal for high-performing professionals that seek to expand their strategic thinking skills and cross-functional knowledge of business.

Classes at the Saunders EMBA Program meet all day Friday and Saturday, every other week for 15 months. You will begin your degree in late August and finish by Thanksgiving of the following year. Through a cohort program, you will tap into not only your experiences as a professional but also those of your classmates, which adds to the richness of the Executive MBA experience.

Some of the program highlights include an international study trip as well as a challenging Capstone Project. Through the Capstone Consulting Project, your knowledge and ability to apply the lessons learned will be tested as you and your team work as management consultants to solve real-world problems for local companies.

For further information on the program, visit


Fast-growing technology companies are bright spots in our regional economy!Digital Rochester recognizes that enriching the business skills of the leaders - or future leaders - of such companies ultimately increases opportunities throughout the tech sector.  DR is teaming up with the Saunders College to support your efforts to enhance your business leadership skills by making a substantial dent in tuition costs. In order to be considered for a Digital Rochester scholarship, you must:

  • Apply for the Saunders Executive MBA Program at RIT. You do not have to have your acceptance back from RIT before submitting your scholarship application.     

  • Complete the Scholarship Application and submit it, together with a copy of your resume, to scholarship(at) no later than June 1, 2009. 

The application and general information about the scholarship are available online at  Scholarship recipients will be announced no later than July 1, 2009. The EMBA program begins on August 26, 2009. 

Enrich your skills.

Enhance your value to your employer.

Consider an RIT EMBA and let a Digital Rochester Scholarship help to pave the way!

Please pass this message on to anyone who might be interested in the EMBA program and to companies who may benefit from employee participation in the program.  It's news of an opportunity that you've just got to share!

- The DR Team


TODAY - Click here to renew your support of Digital Rochester!

Monday, 6/1 - Deadline for EMBA Scholarship applications\

Tuesday, 6/2, 5:30-7:30 pm - DR Networking at Murphy's Law

Monday, 6/15, 5:00-9:00 pm - Get SMARTER(er): Social Media, It's Serious Business!

Tuesday, 8/4, 5:30-7:30 pm - DR Networking & Birthday Celebration

Join the DR LinkedIn Group by telling us about an event you've attended.

Follow us on Twitter! We're Digital_Roch