Rochester’s Premier Professional Networking Organization
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New Job Postings this week
Resettlement Case Manager-Cuban/Haitian
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Words of Wisdom
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"Don't aim for success if you want it; just do what you love
and believe in, and it will come naturally."
~ David Frost
"I honestly think it is better to be a failure at something you
love than to be a success at something you hate."
~ George Burns
"In order to succeed you must fail, so that you know what not
to do the next time."
~ Anthony J. D'Angelo
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How To Tell What You Do
by Anne Baber and Lynne Waymon
When you go to a networking event, you know you'll have to answer that
inevitable question, "What do you do?" How you answer that question
determines whether you'll instantly start an interesting, productive
conversation or one that just limps along.
What do you usually say when someone asks you that question? Do you tell
your title? "I'm a personal financial advisor with ZBT Corporation."
Give the name of your organization? "I'm with Big City Financial Services.
Mention your industry? "I'm in risk management."
Give your occupation? "I'm a financial advisor."
Most people say one of those things. Don't! They are not effective answers.
Your clue that they are not effective is what your conversation partner says
next. If your partner says, "Oh, nice," you've said the wrong thing! "Oh,
nice." really means "I haven't got the foggiest notion what to say next."
So, what should you say? Prepare two sentences. First, tell what you want
someone to remember about you. Focus on just one thing. Keep your first
sentence short -- about 10 - 12 words. Eliminate any jargon.
A woman who owns a marketing firm used to say, “I’m a marketing consultant.”
Now, she says, " I help people sell their products and services.”
Second, give a vivid example that paints a picture in the listener's mind
and shows you at your best - - solving a problem, serving a customer, or
saving the day. As you construct this example, think about what it teaches
your conversation partner about you.
“Recently,” she goes on, “I helped a client raise its profile in the
business community by getting a 2-page feature story in the Business
Journal. My client got increased visibility and new clients from the
This answer teaches people that she writes and places features stories in
business publications to increase client visibility and bring in new
clients. She can expect to get clients who want her to get feature stories
into the local media. If she wants to do strategic planning on public
relations for clients, she’ll have to use an example that focuses on her
Notice, that this type of answer suggests a question that your conversation
partner can ask you: "So you think publicity like that really affects the
bottom line?" If someone asks a good question or says, “Tell me more,” you
know that you are answering, “What do you do?” effectively.
Everybody wears many hats. That means, you must create several answers to
the question, "What do you do?" to emphasize your various skills and talents
or the various aspects of your business. You’ll also want to tailor your
answer to the people you are talking with. If you are with other financial
industry professionals, you’ll need to say something different than if you
are talking with people at a Chamber of Commerce meeting.
You've probably heard people say, "It's not what you know; it's who you
know." But even more important is WHO KNOWS YOU. You don't have a networking
relationship until someone knows you well enough to send opportunities your
way. The way you answer "What do you do?" begins the process of educating
your contact about you.
Anne Baber and Lynne Waymon are principals of Contacts Count, a nationwide
consulting and training firm that specializes in business and professional
networking, and career development. They are co-authors of six books. The
most recent is Make Your Contacts Count: Networking Know-How for Business
and Career Success (2007, AMACOM). Fortune 500 companies license their
training programs. Visit them at
Sue Schnorr is President of Training Insights, Inc., a firm that specializes
in soft skills training. She is also the exclusive Associate for Contacts
Count in NY. She can be reached at
LinkedIn has recently added Events as a feature enhancement. You'll note the
feature when visiting your LinkedIn home page along the right hand side of
the page. Become a user of this feature and you'll be able to post an event,
find events of interest and more. Read the complete article to learn more
about this feature and its many benefits.
Greg is the Founder of The August Group, a recruiter and entrepreneur
offering a myriad for services to employers and professionals including
coaching and consulting. He can be reached at 585-785-8600 or
Hannah's blog this week includes writings on
Choosing target companies Large, Small or both.
composes her blog outside of work hours as a personal passion to assist
those in career transition.
Book Reviews and Good Reads
Other Offerings - Share Yours
Got a book you'd like to share with others and lead in discussion? It's a
great way to contribute, add value and get known. Provide the story line on
the book and submit it to Greg Taylor at
discussion, coordination and promotion.
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difference. Share a story. Submit it to
This Invitation is extended to those in the job search: august group
members, new horizons, peernet, abcpng, Rochesterworks and lhh from Sue
Make Your Contacts Count: Networking Know-How for Business and Career
With Sue Schnorr, President of Training Insights, Inc. and Associate for
Thursday, June 18, 2009
Harris Beach PLLC
99 Garnsey Road
Pittsford, NY 14534
2:30 – 4:30 p.m.
No charge to attend but registration is required. Email:
email@example.com - must
indicate in your email that Sue Schnorr extended the invitation.
Learn the rules and tools for making great connections in a variety of
settings. Make strategic use of your networking time, find resources, get
more visible, and attract opportunity.
In this interactive workshop, you’ll learn how showing character and
competence makes people want to build their relationships with you.
Whether you’re a master networker or someone who says, “I’m too busy,” “I’m
too bashful,” “I’m too broke!” the confidence and competence you’ll feel
knowing these skills will help you make networking an art . . . not an
You’ll learn how to:
Master the 3 key moments in every relationship
Remember names - - and teach them yours
Answer "What do you do?" in a way that shows your character &
Steer small talk to uncover resources and opportunity
Teach people how to use your expertise, what to count on you for
Become the natural and only choice when opportunity arises
RSVP to Email:
firstname.lastname@example.org - let him know that Sue Schnorr extended the
President, Training Insights, Inc.
- Associate for Contacts Count, NY
70 Linden Oaks, 3rd floor
Rochester, NY 14625