Rochester’s Premier Professional Networking Organization
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New Job Postings this week
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"We know the future will outlast all of us, but I believe that all
of us will live on in the future we make."
~ Ted Kennedy
"The work goes on, the cause endures, the hope still lives and the
dreams shall never die."
~ Ted Kennedy
"Yes, we are all Americans. This is what we do. We reach the moon.
We scale the heights. I know it. I've seen it. I've lived it. And we can
do it again."
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10 Ways To Stand Out in a Crowd
by Anne Baber & Lynne Waymon
Grab a piece of paper and a calculator and, right now, tally up the amount
of money you personally spent (or your company spent for you) on networking
activities this year. Include memberships, dues, conferences, luncheons,
receptions, referral groups, and that round of golf with a prospect.
In our workshops, we've heard people report totals that range from $15 to
$75,000! How about you?
Are you surprised to see how little you actually spend, given how important
meeting new people and re-connecting with long--time contacts is to your
bottom-line? Or are you shocked to realize how much you spend and want more
return on your investment? If you want to make the most of your memberships
-- especially your NAFE Network -- here are 10 tips. They'll help you
enhance your reputation, establish your credibility, and raise your
Assume your presidential responsibilities.
When you attend an organization's event, remember you're not just
another member, you're president of your own network! You are
responsible for what you take away from the meeting. The success of the
meeting is up to you. Many organizations will send you a guest list so
you can see who will attend. Take charge of meeting the people you want
to meet and making the connections that will be valuable to you.
Showcase your capabilities.
Teach your fellow members what you can do - - your skills, abilities,
and talents. As you become active, take on only those roles you can and
will do well. If you do a great job as treasurer, people will assume
that you are an excellent computer programmer or an outstanding real
estate salesperson. Conversely, if you've promised to do something, but
don't come through, people will assume that you are not a competent
attorney or public relations practitioner. We call this The All or
Nothing Principle. If you do one thing well, people will assume you do
everything well. If you do one thing poorly, people will assume you do
Show off your wares or your services.
Provide a demonstration or a sample. Contribute door prizes. Do a
display. Take every opportunity to give other members a chance to
experience - - with all of their senses -- your products or expertise.
Karen sells a line of designer clothing. She wears a new outfit to every
meeting, leaving the price tags on!
Get there early and stay late. The involved people -- speakers, board
members, movers and shakers - - are likely to be there for "pre- and
post-meeting meetings." They are the ones you want to cultivate for your
network. Don't fume about what happened this morning or what's on your
agenda for the afternoon. Be there and be present in the moment. If you
can, turn off your pager or cell phone. Pay attention to the here and
Listen carefully with a bias toward action.
What do people need that you can offer? Always be ready to give
information, resources, or help to others. If Susan says, "Boy, I'm
ready for a vacation!," say "I have a terrific travel agent. Would you
like her name?"
Help others connect.
Who would your conversation partner like to meet? To find out, listen.
When Carla introduced herself as an interior designer who focuses on the
senior citizen market, Mitzi immediately said, "I've got to get you
together with someone I know who shows businesses how to market to the
50 plus generation." Listen for links, what people have in common. "You
went to the University of Chicago? So did Danielle. Let me take you over
and introduce you." Or, "Oh Sarah, I just met Ona who has also just
started her own business. Let me introduce you to her."
When you become known as somebody who knows everybody, people will call
you and ask you if you know someone who . . . . As you link people
together, you build your reputation as an expert networker.
Tell success stories.
What picture do you want to pop up in people's minds when they hear your
name? They will remember what you last told them. Have something
important to tell when they ask you, "What's new?" As you think about
what you want to tell people, begin with your goal. What do you want
people to know about you or your business? Plan ahead to talk about
clients served, problems solved, or products that saved the day.
Talk to and sit with people you don't know!
View every chance meeting as an appointment. By chance, you sit next to
Dorothy. She later introduces you to her boss. He invites you to speak
at a conference. An attendee likes your approach and hires you to design
a training program. That's how networking can work, if you meet someone
Find a reason to exchange business cards.
Jot a note on the back of the card so you can remember what you intend
to do to further your relationship with that person: "Send information
on how to exhibit at November trade show"; "Call for lunch."
Follow up quickly.
To find out how to follow up, listen for what's on the other person's
mind -- her challenges, interests, enthusiasms. Georgia asked some
questions about the move Jane was about to make from a downtown office
to a home office. A few days later, Georgia sent Jane an article about
home office design. Georgia isn't selling file cabinets. She's a
computer coach who sees business value in building her network by giving
Get in the habit of sending cards, postcards, or e-notes after the
meeting. Send your contact what you promised, the name of the attorney
who helped you set up your mother's trust, for example. Remember, it
takes six to eight contacts with someone before you know each other well
enough to have established a solid networking relationship. Staying in
touch between meetings will speed your network-building. You can stand
out in a crowd!
The Biggest Mistakes Members Make
They join, but don't go. They show up so sporadically that they
can't see many benefits from their membership.
They skip the networking portion of the meeting, arrive just in time
for the meal, and duck out just as the speaker is winding down. Then,
they wonder why networking doesn't work for them.
They appear, but don't interact. They eat another olive, listen to
the speaker, and leave.
They wait for others to make the first moves.
They talk and sit with people they already know.
They think handing out business cards is networking.
They make no effort to be visible, instead they try to blend into
They arrive without any idea of what they have to give or what they
want to get.
They have "non-conversations" ("Hi, how are you?" "Not bad. How are
you?" "Not bad. What's new?" "Not much. What's new with you?") with
other members, rather than productive conversations. They violate "good
networking" protocols or are unaware of "NETiquette" within the group.
They forget that the best way to show their character and competence
is to contribute time and energy.
They give up too soon and hop from one organization to another,
never giving themselves or others time to establish relationships.
This article is compliments of Sue Schnorr, President of Training
Insights, and Associate for Contacts Count.
Sue Schnorr is President of Training Insights, Inc. and Associate for
Contacts Count where she coaches people one-one-one and teaches strategic
networking workshops, Webinars and keynotes. Visit her at
Anne Baber and Lynne Waymon are principals of Contacts Count, a nationwide
consulting and training firm that specializes in business and professional
networking, and career development. They are co-authors of six books. The
most recent is Make Your Contacts Count: Networking Know-How for Business
and Career Success (2007, AMACOM). Fortune 500 companies license their
training programs. Visit them at
LinkedIn has recently added Events as a feature enhancement. You'll note the
feature when visiting your LinkedIn home page along the right hand side of
the page. Become a user of this feature and you'll be able to post an event,
find events of interest and more. Read the complete article to learn more
about this feature and its many benefits.
Greg is the Founder of The August Group, a recruiter and entrepreneur
offering a myriad for services to employers and professionals including
coaching and consulting. He can be reached at 585-785-8600 or
Hannah's blog this week includes writings on
about what your value is to a potential employer.
composes her blog outside of work hours as a personal passion to assist
those in career transition.
Book Reviews and Good Reads
Other Offerings - Share Yours
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great way to contribute, add value and get known. Provide the story line on
the book and submit it to Greg Taylor at
discussion, coordination and promotion.
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difference. Share a story. Submit it to