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“Our enemies have made the mistake that America’s enemies always
make. They saw liberty and thought they saw weakness. And now, they see
~ George W. Bush
“These acts shattered steel, but they cannot dent the steel of
America’s resolve.” ~ George W. Bush
“Time is passing. Yet, for the United States of America, there will
be no forgetting September the 11th. We will remember every rescuer who
died in honor. We will remember every family that lives in grief. We
will remember the fire and ash, the last phone calls, the funerals of
the children. ”
~ George W. Bush
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Myths and Misperceptions About Networking
By Anne Baber & Lynne Waymon
How's your networking know-how? Check out these myths and misconceptions.
They could be holding you back from creating a network that can provide
essential information, valuable resources, and exciting opportunities for
you this year.
That old cliché
Bob was sure he knew everything there was to know about networking. "It's
not what you know," he said, with a cynical shrug of his shoulders. "It's
who you know."
Not true. What you know is important. In our Information Age society, people
market their minds, not their muscles, so what's in your head is valuable.
And who you know is important.
But the key to effective networking isn't even mentioned in that cliché.
That key is "Who knows you."
Who knows you so well that when something comes into their lives or across
their desks, they say, "I've got to send this to Frank" or "I can't wait to
tell Linda about that"? Who knows you that well? That's the crucial question
for great connectors. If people know you, they'll put their antennas up for
you. When they hear of an opportunity with your name on it, they'll grab it
and give it to you.
The microwave mentality
Her name tag said "Marty"; her body language said mad. Here she came,
steamrollering through the crowd to confront us, hands on her hips. "I tried
networking last week," she said in an aggrieved tone "It doesn't work."
Of course not. You can't zap your network and enjoy the benefits 30 seconds
later. There are no instant networks; you have to make yours from scratch.
It will take you months -- maybe even years. Networking's not an event, like
a networking meeting; it's a process of building mutually beneficial
relationships for the long term. Networking isn't appearing, it's
interacting. Even if you join lots of organizations, you may not have a
network. You can't buy one. You must do more than pay your dues, show up,
stick a name tag on your jacket, and munch lunch. You must make personal
connections. Networks are built conversation by conversation, exchange by
exchange. Networking's not a card game. It isn't accomplished by dealing out
your business card to anyone who crosses your path. That's merely a
cardboard connection. To make great connections, pour your energy into
creating vital relationships.
A manipulative approach
"Networking is getting other people to help you," Tom said.
Oops! This sounds manipulative. If you try to control what somebody else
does for you, it's hard to feel good about networking. Manipulation is
getting somebody to do something without telling them what you want.
Instead, be upfront. It's okay to tell people what you want. If there's no
mystery, there's no manipulation.
There are two sides to networking. The biggest mistake people make about
networking is to think it's about getting. It's not about getting; it's
about giving. That's the side you have complete control over. Give
generously. By giving, you plug into the Reciprocity Principle: If you give
somebody something, she will try to give you something back. In fact,
psychologists who have studied this phenomenon say people will insist on
giving you more than you gave them. That's human nature. So, if you feel
like you're giving more than you're getting, you are networking the right
Be an in-the-know networker - - a great connector who
teaches people who she is,
creates long-term business relationships, and
focuses on giving, not getting.
This article is brought to you, compliments of Sue Schnorr,
President, Training Insights, Inc.
Associate, Contacts Count
70 Linden Oaks, 3rd floor
Rochester, NY 14625
Anne Baber and Lynne Waymon are principals of Contacts Count, a nationwide
consulting and training firm that specializes in business and professional
networking, and career development. They are co-authors of six books. The
most recent is Make Your Contacts Count: Networking Know-How for Business
and Career Success (2007, AMACOM). Fortune 500 companies license their
training programs. Visit them at
LinkedIn has recently added Events as a feature enhancement. You'll note the
feature when visiting your LinkedIn home page along the right hand side of
the page. Become a user of this feature and you'll be able to post an event,
find events of interest and more. Read the complete article to learn more
about this feature and its many benefits.
Greg is the Founder of The August Group, a recruiter and entrepreneur
offering a myriad for services to employers and professionals including
coaching and consulting. He can be reached at 585-785-8600 or
Hannah's blog this week includes writings on
about getting out and meeting new people.
composes her blog outside of work hours as a personal passion to assist
those in career transition.
Book Reviews and Good Reads
Other Offerings - Share Yours
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great way to contribute, add value and get known. Provide the story line on
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