Rochester’s Premier Professional Networking Organization
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Rochester Works is closed for Veterans day, Nov 11th.
Wednesday, November 11, All Day.
Wednesday, November 11th, is Veterans Day. Thank you for all our veterans
for serving not only our country but The August Group as well.
With Veterans Day falling on a Wednesday, RochesterWorks will be closed. I
have confirmed with Randy at the Bagel Bin that we can have our orientation
and general session meeting that day at the Bagel Bin.
Market Volatility and Your Finances Workshop @ Bagel Bin
Wednesday, November 11, 6:00pm - 7:30pm.
Hidden jobs are welcomed for sharing at
If the job your neighbor, friend or family shared with you is not right for you, it might be perfect for an August Group colleague.
This is a great place for practicing "give to get." With 1600 members, what can happen here when members own the content?
We welcome volunteers to coordinate the job postings on a weekly basis.
Employers and members submit jobs that must be readied for inclusion in the
newsletter. A lack of help means fewer jobs get posted in a timely manner.
Why not be the first one to see new postings.
New Job Postings this week
Financial Services Professional
Director, Program Management
Sr. Financial Accountant (2) courtesy of Doug Albright
Previously posted jobs
Links to share
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Words of Wisdom
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“We cannot solve our problems with the same thinking we used when we
~ Albert Einstein
"Weakness of attitude becomes weakness of character."
~ Albert Einstein
"Sometimes one pays most for the things one gets for nothing."
~ Albert Einstein
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10 Ways To Stand Out in a Crowd
By Anne Baber & Lynne Waymon
Grab a piece of paper and a
calculator and, right now, tally up the amount of money you personally spent
(or your company spent for you) on networking activities this year. Include
memberships, dues, conferences, luncheons, receptions, referral groups, and
that round of golf with a prospect.
In our workshops, we've heard people report totals that range from $15 to
$75,000! How about you?
Are you surprised to see how little you actually spend, given how important
meeting new people and re-connecting with long--time contacts is to your
bottom-line? Or are you shocked to realize how much you spend and want more
return on your investment? If you want to make the most of your memberships
-- here are 10 tips. They'll help you enhance your reputation, establish
your credibility, and raise your visibility.
1. Assume your presidential responsibilities.
When you attend an organization's event, remember you're not just
another member, you're president of your own network! You are
responsible for what you take away from the meeting. The success of the
meeting is up to you. Many organizations will send you a guest list so
you can see who will attend. Take charge of meeting the people you want
to meet and making the connections that will be valuable to you.
2. Showcase your capabilities.
Teach your fellow members what you can do - - your skills,
abilities, and talents. As you become active, take on only those roles
you can and will do well. If you do a great job as treasurer, people
will assume that you are an excellent computer programmer or an
outstanding real estate salesperson. Conversely, if you've promised to
do something, but don't come through, people will assume that you are
not a competent attorney or public relations practitioner. We call this
The All or Nothing Principle. If you do one thing well, people will
assume you do everything well. If you do one thing poorly, people will
assume you do nothing well.
3. Show off your wares or your services.
Provide a demonstration or a sample. Contribute door prizes. Do a
display. Take every opportunity to give other members a chance to
experience - - with all of their senses -- your products or expertise.
Karen sells a line of designer clothing. She wears a new outfit to every
meeting, leaving the price tags on!
4. Show up.
Get there early and stay late. The involved people -- speakers,
board members, movers and shakers - - are likely to be there for "pre-
and post-meeting meetings." They are the ones you want to cultivate for
your network. Don't fume about what happened this morning or what's on
your agenda for the afternoon. Be there and be present in the moment. If
you can, turn off your pager or cell phone. Pay attention to the here
5. Listen carefully with a bias toward action.
What do people need that you can offer? Always be ready to give
information, resources, or help to others. If Susan says, "Boy, I'm
ready for a vacation!" say "I have a terrific travel agent. Would you
like her name?"
6. Help others connect.
Who would your conversation partner like to meet? To find out,
listen. When Carla introduced herself as an interior designer who
focuses on the senior citizen market, Mitzi immediately said, "I've got
to get you together with someone I know who shows businesses how to
market to the 50 plus generation." Listen for links, what people have in
common. "You went to the University of Chicago? So did Danielle. Let me
take you over and introduce you." Or, "Oh Sarah, I just met Ona who has
also just started her own business. Let me introduce you to her."
When you become known as somebody who knows everybody, people will call
you and ask you if you know someone who . . . . As you link people
together, you build your reputation as an expert networker.
7. Tell success stories.
What picture do you want to pop up in people's minds when they hear
your name? They will remember what you last told them. Have something
important to tell when they ask you, "What's new?" As you think about
what you want to tell people, begin with your goal. What do you want
people to know about you or your business? Plan ahead to talk about
clients served, problems solved, or products that saved the day.
8. Talk to and sit with people you don't know!
View every chance meeting as an appointment. By chance, you sit next
to Dorothy. She later introduces you to her boss. He invites you to
speak at a conference. An attendee likes your approach and hires you to
design a training program. That's how networking can work, if you meet
9. Find a reason to exchange business cards.
Jot a note on the back of the card so you can remember what you
intend to do to further your relationship with that person: "Send
information on how to exhibit at November trade show"; "Call for lunch."
10 Follow up quickly.
To find out how to follow up, listen for what's on the other
person's mind -- her challenges, interests, enthusiasms. Georgia asked
some questions about the move Jane was about to make from a downtown
office to a home office. A few days later, Georgia sent Jane an article
about home office design. Georgia isn't selling file cabinets. She's a
computer coach who sees business value in building her network by giving
Get in the habit of sending cards, postcards, or e-notes after the
meeting. Send your contact what you promised, the name of the attorney
who helped you set up your mother's trust, for example. Remember, it
takes six to eight contacts with someone before you know each other well
enough to have established a solid networking relationship. Staying in
touch between meetings will speed your network-building. You can stand
out in a crowd!
The Biggest Mistakes Members Make
They join, but don't go. They show up so sporadically that they
can't see many benefits from their membership.
They skip the networking portion of the meeting, arrive just in time
for the meal, and duck out just as the speaker is winding down. Then,
they wonder why networking doesn't work for them.
They appear, but don't interact. They eat another olive, listen to
the speaker, and leave.
They wait for others to make the first moves.
They talk and sit with people they already know.
They think handing out business cards is networking.
They make no effort to be visible, instead they try to blend into
They arrive without any idea of what they have to give or what they
want to get.
They have "non-conversations" ("Hi, how are you?" "Not bad. How are
you?" "Not bad. What's new?" "Not much. What's new with you?") with
other members, rather than productive conversations. They violate "good
networking" protocols or are unaware of "NETiquette" within the group.
They forget that the best way to show their character and competence
is to contribute time and energy.
They give up too soon and hop from one organization to another,
never giving themselves or others time to establish relationships.
This free article is provided to you, compliments of Sue Schnorr,
President, Training Insights, Inc.
Associate, Contacts Count
70 Linden Oaks, 3rd floor
Rochester, NY 14625
Anne Baber and Lynne Waymon are principals of Contacts Count, a
nationwide consulting and training firm that specializes in business and
professional networking, and career development. They are co-authors of six
books. The most recent is Make Your Contacts Count: Networking Know-How for
Business and Career Success (2007, AMACOM). Fortune 500 companies license
their training programs. Put the tools of networking to work in the service
of business goals. Visit
Hannah's blog this week includes writings on
about job search advice.
composes her blog outside of work hours as a personal passion to assist
those in career transition.
Book Reviews and Good Reads
Other Offerings - Share Yours
Got a book you'd like to share with others and lead in discussion? It's a
great way to contribute, add value and get known. Provide the story line on
the book and submit it to Greg Taylor at
discussion, coordination and promotion.
Have an article to contribute? We welcome your contributions. Make a
difference. Share a story. Submit it to
The August Group December 1st, 2009 Career Fair Committee is looking for
volunteers. If you are interested, please send your name and contact
In honor of the Seinfeld quasi-reunion taking place during the next few
weeks on Curb Your Enthusiasm, we thought it’d be fun to watch through old
episodes of the show re-examine the job tactics of Jerry, George, Elaine and
Kramer, as well as some of the recurring characters on the show. Much has
been written about their personal lives on (and off) the show, but what
about their professional lives?
We asked Tory Johnson to give us her opinions on the lessons we can learn.
Tory is the CEO of Women For Hire
and author of Fired to
Hired. You can also find her on Good Morning America where she is the
Workplace Contributor and follow her on
Both in real life and on the show, Jerry has had the most consistent
employment. He worked as a successful stand-up comedian and eventually
parlayed that success into a TV show.
LESSON: “Everyone can learn from Jerry's success: It comes from doing
not only what he's good at, but more importantly, what he really loves. What
do you think about outside of business hours even when you don't have to?
That's the stuff you should build a career on--one that aligns your
strengths and passions like Jerry has done. Comedy is what he's good at and
it's what he loves--a powerful combination.”
For most of the show, Elaine worked as a writer and editor in publishing.
But later, while hunting for a job, she bumps into the owner of a clothing
company on the street and gets a position out of it.
LESSON: “Get out of your house. The worst mistake job seekers make
today is hiding behind a computer in an effort to find work. Be open to
those chance encounters. Not every meaningful encounter has to happen at an
oh-so-serious formal networking event. Playing with your kids at the park,
going grocery shopping, attending a Barnes & Noble book signing by an
interesting author---all simple activities that can lead to an introduction
to your next employer if you're open to the possibilities.”
He never works, except for a short period where he works at a bagel shop
after allegedly having been on strike for years. Instead of steady
employment, he hatches get rich quick schemes. In one episode, he hires
Cuban immigrants to make cigars only to find out they are actually
LESSON: “Yikes! It's unsettling to worry month to month how you'll
pay your rent. That lifestyle's not for everyone. One thing, however, that
we've seen in this economy among determined people without jobs is a
willingness to hustle with gigs here and there. From odd jobs to freelance
projects, my hat's off to those who are not at all shy about figuring out
how to make it through a rough patch.”
He bounces around from one job to the next, holding positions in real estate
and working with the Yankees, and pretending to be an architect and marine
biologist at other times. He is also unemployed for long stretches of the
show. In one episode, he even goes so far as to make up a company (extra
credit if you can name it) that he's interviewed with in order to keep his
LESSON: “It's hard to feel good about lying, but it's also silly for
state unemployment offices to require that kind of paperwork. As for
job-hopping: it's always a red flag for employers to question why you're not
content in one place for very long. But among younger generations it's not
uncommon to go where the best opportunity takes you--a free agent
mentality--especially after watching parents and grandparents get
pink-slipped despite their loyalty to an employer. So while cradle to grave
employment is totally outdated, flitting around can ultimately catch up to
you in a not so great way. Be strategic in your moves.”
Like Jerry, Newman is consistently employed as a mailman. The difference is
Newman doesn’t enjoy his job. He often complains that the mail never stops.
This leads him to take part in several of Kramer's get rich quick schemes.
Still, he never quits his post.
LESSON: “Nobody relishes sticking with a job they hate, yet there's a
lot to be said about a steady paycheck. A huge reason why we work is
money--and even though he's miserable (something I don't envy), in this
economy it's easier said than done to assume you can up and quit to find
greener pastures elsewhere. Hold on to your job, keep your performance
strong and use side gigs as your source of fun!”
He antagonizes customers who come to buy soup from him, but his product is
so good, people keep coming back (that is, until he bans them from his store
LESSON: “I hate rewarding bad service. No product -- not $5 soup or a
$2,500 Gucci bag -- is worth subjecting yourself to that kind of torture.
I'd love to see the Soup Nazi spend a day with Tony Hsieh [CEO of Zappos.com]
who'd show him a thing or two about why sprinkling some TLC around his shop.
It would increase his sales immeasurably.”
He is Elaine’s boss at Pendant publishing until he’s let go after a big
merger. He eventually opens his own store that sells only the tops of
muffins (Elaine’s idea).
LESSON: “If I had to choose today, I'd go for the muffin tops shop
over publishing in a heartbeat. It'd be the new cupcake, which does well no
matter what the economy (unlike publishing, sadly). Entrepreneurship is all
about risks--nothing's a sure bet except perhaps that people still buy baked
goods even when they're down to their last few bucks and owning a business
is a faster way to riches than being an employee. If you can't get hired
now, hire yourself. A service business, however, is cheaper to launch than a
product or a storefront.”
He worked as cook in the army but is retired by the time the show starts.
However, he does come out of retirement briefly to invent the Bro (a
brassiere for men) with Kramer.
LESSON: “Too many retirees can't even think of retiring in this
economy. They've tapped their already-dwindling 401(k)s or IRAs to avoid
losing their homes. So, it’s not a bad idea to keep working in some
capacity. I wouldn't bet my life savings on a bra for men; maybe those
muffin tops are a better idea. I've helped many retirees get hooked up with
customer service related positions. It brings in some cash and keeps them
feeling vibrant. Plus they're more patient and loyal -- thereby providing
better service than many of their younger counterparts.”
Another of Elaine’s bosses, Peterman is a flamboyant and jet-setting
entrepreneur who is as successful as he is crazy. He owns a very lucrative
self-named clothing company.
LESSON: “There's a crazy gene in every truly successful
entrepreneur--perhaps not always the case with a boss or executive who's an
employee at the company. But when you actually own the shop and you've built
it from nothing, mixed within that cash, blood, sweat and tears is a healthy
dose of insanity. It's all in the secret sauce.”
The undertaking has new life with a new volunteer as Arthur Catalanello
has stepped forward to tweet events, news, undertakings, volunteer
opportunities, networking events, etc. If you wish to tweet and be
re-tweeted connect with @TheAugustGroup on Twitter.
The pilgrims came to this country and there were no jobs in America. The
Protestant work ethic reigned and spurred this country to greatness.
Entrepreneurs built this country. Are you ready to take control of your own
destiny? Make your own work and create it for others.
Pathways to Entrepreneurial
Success on November 12th is A MUST for those who are building a business
or are ready to take charge of their future. It's an all day workshop for
just $15. How can you miss?! What have you got to lose?
Note: The registration is a two-step or three-step process. First you
pay, then you register for the breakout sessions of choice. A third step and
most advisable is that you register on LinkedIn. This alerts those in your
network of your attendance or interest in the event. You can also
"recommend" the event with a mere click and no other action. Your network
will know you endorse it reading your "thumbs up" on their LinkedIn home
pages. You can also share the event easily using a LinkedIn message.