Rochester’s Premier Professional Networking Organization
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The upcoming events calendar are listed as a service to newsletter
readers to summarize the non August Group Events. Dates/Times/Places do
change so please verify the event by visiting the
August Group Website Calendar before
attending an event.
Rochester Works is closed for Veterans day, Nov 11th.
Wednesday, November 11, All Day.
Wednesday, November 11th, is Veterans Day. Thank you for all our veterans
for serving not only our country but The August Group as well.
With Veterans Day falling on a Wednesday, RochesterWorks will be closed. I
have confirmed with Randy at the Bagel Bin that we can have our orientation
and general session meeting that day at the Bagel Bin.
Market Volatility and Your Finances Workshop @ Bagel Bin
Wednesday, November 11, 6:00pm - 7:30pm.
Hidden jobs are welcomed for sharing at
If the job your neighbor, friend or family shared with you is not right for you, it might be perfect for an August Group colleague.
This is a great place for practicing "give to get." With 1600 members, what can happen here when members own the content?
We welcome volunteers to coordinate the job postings on a weekly basis.
Employers and members submit jobs that must be readied for inclusion in the
newsletter. A lack of help means fewer jobs get posted in a timely manner.
Why not be the first one to see new postings.
New Job Postings this week
Safety and Loss Representative
Driver Class A, Ind
Previously posted jobs
Links to share
Got a link you want to share? Send it to
firstname.lastname@example.org and put "Link to share" in the Subject Line.
Words of Wisdom
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email@example.com and put "Words to Ponder" in the Subject Line.
"Be thankful for each new challenge, because it will build your
strength and character."
~ Author Unknown
"In everyone's life, at some time, our inner fire goes out. It is
then burst into flame by an encounter with another human being. We
should all be thankful for those people who rekindle the inner spirit."
~ Albert Schweitzer
"We can always find something to be thankful for, and there may be
reasons why we ought to be thankful for even those dispensations which
appear dark and frowning."
~ Albert Barnes
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Book Reviews and Good Reads
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similar to contribute? Send your contributions to firstname.lastname@example.org with Good Read in the
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August Group Members in the news
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10 Ways To Stand Out in a Crowd
By Anne Baber & Lynne Waymon
Grab a piece of paper and a
calculator and, right now, tally up the amount of money you personally spent
(or your company spent for you) on networking activities this year. Include
memberships, dues, conferences, luncheons, receptions, referral groups, and
that round of golf with a prospect.
In our workshops, we've heard people report totals that range from $15 to
$75,000! How about you?
Are you surprised to see how little you actually spend, given how important
meeting new people and re-connecting with long--time contacts is to your
bottom-line? Or are you shocked to realize how much you spend and want more
return on your investment? If you want to make the most of your memberships
-- here are 10 tips. They'll help you enhance your reputation, establish
your credibility, and raise your visibility.
1. Assume your presidential responsibilities.
When you attend an organization's event, remember you're not just
another member, you're president of your own network! You are
responsible for what you take away from the meeting. The success of the
meeting is up to you. Many organizations will send you a guest list so
you can see who will attend. Take charge of meeting the people you want
to meet and making the connections that will be valuable to you.
2. Showcase your capabilities.
Teach your fellow members what you can do - - your skills,
abilities, and talents. As you become active, take on only those roles
you can and will do well. If you do a great job as treasurer, people
will assume that you are an excellent computer programmer or an
outstanding real estate salesperson. Conversely, if you've promised to
do something, but don't come through, people will assume that you are
not a competent attorney or public relations practitioner. We call this
The All or Nothing Principle. If you do one thing well, people will
assume you do everything well. If you do one thing poorly, people will
assume you do nothing well.
3. Show off your wares or your services.
Provide a demonstration or a sample. Contribute door prizes. Do a
display. Take every opportunity to give other members a chance to
experience - - with all of their senses -- your products or expertise.
Karen sells a line of designer clothing. She wears a new outfit to every
meeting, leaving the price tags on!
4. Show up.
Get there early and stay late. The involved people -- speakers,
board members, movers and shakers - - are likely to be there for "pre-
and post-meeting meetings." They are the ones you want to cultivate for
your network. Don't fume about what happened this morning or what's on
your agenda for the afternoon. Be there and be present in the moment. If
you can, turn off your pager or cell phone. Pay attention to the here
5. Listen carefully with a bias toward action.
What do people need that you can offer? Always be ready to give
information, resources, or help to others. If Susan says, "Boy, I'm
ready for a vacation!" say "I have a terrific travel agent. Would you
like her name?"
6. Help others connect.
Who would your conversation partner like to meet? To find out,
listen. When Carla introduced herself as an interior designer who
focuses on the senior citizen market, Mitzi immediately said, "I've got
to get you together with someone I know who shows businesses how to
market to the 50 plus generation." Listen for links, what people have in
common. "You went to the University of Chicago? So did Danielle. Let me
take you over and introduce you." Or, "Oh Sarah, I just met Ona who has
also just started her own business. Let me introduce you to her."
When you become known as somebody who knows everybody, people will call
you and ask you if you know someone who . . . . As you link people
together, you build your reputation as an expert networker.
7. Tell success stories.
What picture do you want to pop up in people's minds when they hear
your name? They will remember what you last told them. Have something
important to tell when they ask you, "What's new?" As you think about
what you want to tell people, begin with your goal. What do you want
people to know about you or your business? Plan ahead to talk about
clients served, problems solved, or products that saved the day.
8. Talk to and sit with people you don't know!
View every chance meeting as an appointment. By chance, you sit next
to Dorothy. She later introduces you to her boss. He invites you to
speak at a conference. An attendee likes your approach and hires you to
design a training program. That's how networking can work, if you meet
9. Find a reason to exchange business cards.
Jot a note on the back of the card so you can remember what you
intend to do to further your relationship with that person: "Send
information on how to exhibit at November trade show"; "Call for lunch."
10 Follow up quickly.
To find out how to follow up, listen for what's on the other
person's mind -- her challenges, interests, enthusiasms. Georgia asked
some questions about the move Jane was about to make from a downtown
office to a home office. A few days later, Georgia sent Jane an article
about home office design. Georgia isn't selling file cabinets. She's a
computer coach who sees business value in building her network by giving
Get in the habit of sending cards, postcards, or e-notes after the
meeting. Send your contact what you promised, the name of the attorney
who helped you set up your mother's trust, for example. Remember, it
takes six to eight contacts with someone before you know each other well
enough to have established a solid networking relationship. Staying in
touch between meetings will speed your network-building. You can stand
out in a crowd!
The Biggest Mistakes Members Make
They join, but don't go. They show up so sporadically that they
can't see many benefits from their membership.
They skip the networking portion of the meeting, arrive just in time
for the meal, and duck out just as the speaker is winding down. Then,
they wonder why networking doesn't work for them.
They appear, but don't interact. They eat another olive, listen to
the speaker, and leave.
They wait for others to make the first moves.
They talk and sit with people they already know.
They think handing out business cards is networking.
They make no effort to be visible, instead they try to blend into
They arrive without any idea of what they have to give or what they
want to get.
They have "non-conversations" ("Hi, how are you?" "Not bad. How are
you?" "Not bad. What's new?" "Not much. What's new with you?") with
other members, rather than productive conversations. They violate "good
networking" protocols or are unaware of "NETiquette" within the group.
They forget that the best way to show their character and competence
is to contribute time and energy.
They give up too soon and hop from one organization to another,
never giving themselves or others time to establish relationships.
This free article is provided to you, compliments of Sue Schnorr,
President, Training Insights, Inc.
Associate, Contacts Count
70 Linden Oaks, 3rd floor
Rochester, NY 14625
Anne Baber and Lynne Waymon are principals of Contacts Count, a
nationwide consulting and training firm that specializes in business and
professional networking, and career development. They are co-authors of six
books. The most recent is Make Your Contacts Count: Networking Know-How for
Business and Career Success (2007, AMACOM). Fortune 500 companies license
their training programs. Put the tools of networking to work in the service
of business goals. Visit
Hannah's blog this week includes writings on
about what to do once you land a new job.
composes her blog outside of work hours as a personal passion to assist
those in career transition.
Book Reviews and Good Reads
Other Offerings - Share Yours
Got a book you'd like to share with others and lead in discussion? It's a
great way to contribute, add value and get known. Provide the story line on
the book and submit it to Greg Taylor at
discussion, coordination and promotion.
Have an article to contribute? We welcome your contributions. Make a
difference. Share a story. Submit it to
The August Group December 1st, 2009 Career Fair Committee is looking for
volunteers. If you are interested, please send your name and contact
Try a new approach!
Put some smiles and laughter into your networking!
Go bowling at Bowl-a-Roll Lanes
1560 Jefferson Rd. near the corner of Winton Rd. South
When: Friday, December 4, 2009
Time: 12 noon
Click HERE for complete details.
The undertaking has new life with a new volunteer as Arthur Catalanello
has stepped forward to tweet events, news, undertakings, volunteer
opportunities, networking events, etc. If you wish to tweet and be
re-tweeted connect with @TheAugustGroup on Twitter.
The pilgrims came to this country and there were no jobs in America. The
Protestant work ethic reigned and spurred this country to greatness.
Entrepreneurs built this country. Are you ready to take control of your own
destiny? Make your own work and create it for others.
Pathways to Entrepreneurial
Success on November 12th is A MUST for those who are building a business
or are ready to take charge of their future. It's an all day workshop for
just $15. How can you miss?! What have you got to lose?
Note: The registration is a two-step or three-step process. First you
pay, then you register for the breakout sessions of choice. A third step and
most advisable is that you register on LinkedIn. This alerts those in your
network of your attendance or interest in the event. You can also
"recommend" the event with a mere click and no other action. Your network
will know you endorse it reading your "thumbs up" on their LinkedIn home
pages. You can also share the event easily using a LinkedIn message.